FAQ for exhibitors

Discover the grounds

Here you will find an overview terms of participation of AMERICANA:

Terms of participation 

Opening hours & tickets

Trade fair opening hours for exhibitors:

Project office opening hours

The project team's office is located in the West Foyer and is open at the following times:

Hall plan
 

General conditions of participation

Privacy policy

IN PROGRESS  you get to the Online Service Center of AMERICANA 2027! We look forward to your registration!

• Registration deadline: One week before the start of the show. Late registrations may be accepted upon request.
• Early Horse! Take advantage of reduced participation rates by registering by December 31, 2026.
• Please register by January 31, 2027.

• Registrations submitted after July 1, 2027 will still be accepted. However, your company will only be listed in the online exhibitor directory and will no longer be included in the visitor catalogue, as it will already be in production by that time.

  So don't wait too long to secure your spot! 😊

1. Non-binding registration
The registration takes place via registration shop of Messe Friedrichshafen and represents a non-binding request for a booth, and only becomes an admission after your confirmation of our placement proposal.

2. Hall planning
The planning of the halls will begin in spring 2025, when most of the registrations have been received. You will then receive a placement proposal by email, with a stand plan and a hall plan in which the placement proposal is marked. We will try to consider all placement requests. Please note that this will not always be possible.

3. Stand confirmation
Your registration for AMERICANA becomes binding when you confirm your stand proposal writing by e-mail within the specified response time.

4. Admission and Invoicing

Starting in April 2027, the admission process for halls and booked exhibition spaces will begin. You will receive the admission documents containing all important information regarding the further course of the trade fair, as well as the admission invoice, which includes the following items:

• Stand rental / participation fee
• AUMA fee (depending on stand size)
• Waste disposal fee (depending on stand size)
• Energy / electricity flat rate (regardless of whether an electrical connection is ordered)
• Marketing and media fee

5. Booking Additional Services

All services and additional offerings can be ordered through the OSC (Online Service Center) of Messe Friedrichshafen, including:

• Electrical connection (not included in the electricity flat rate)
• Stand construction
• Carpet flooring
• etc.

You will receive the OSC access code for service orders and media entries by email together with your admission documents.

The participation fee includes the stand space only, without stand construction or other services (water, electricity, etc.). Depending on the size of the stand, you'll receive a number of codes for exhibitor passes.

Additional fixed costs:

In addition to the participation fee, the purchase of the following services is mandatory:

• Waste disposal: 1,70 €/sqm (max up to 70 sqm)
• AUMA fee 0,60 €/sqm *
• Media flat rate
• Energy flat rate (electricity flat rate) without electricity connection

Additional costs as required (bookable via the OSC)

• Technical installations (power connection, water connection)
• Stand construction (walls, carpet, complete stands), cleaning service
• Guest tickets, additional exhibitor passes
• Parking permits (car, truck, caravan)

* What is the AUMA fee? The Association of the German Trade Fair Industry (AUMA) charges you a fee of EUR 0,60 per square metre of exhibition space to represent your interests. The AUMA fee is paid 1:1 by Messe Friedrichshafen to AUMA.

• Exhibition stand
  • For all exhibitors who offer equestrian supplies for horses and riders
  • Feed / treats / feed supplements / care products
  • Placement in the halls with riding and horse supplies

  • price details

     

• Participation in the equestrian tourism
  • All exhibitors offering riding holidays / holidays with and without horses
  • Riding schools that offer courses and training programmes
  • Placement linked to the hall with the equestrian tourism

  • price details

     

• Participation as an association or club
  • especially for western associations and clubs
  • Placement linked to hall with accociations and clubs

  • price details 

     

• Participation as a Start-Up
  • All exhibitors whose companies are not older than 3 years at the beginning of the fair according to their business registration or have not yet reached the 4th business year. A copy of the business registration is required here
  • Placement linked to hall with the start-up area

  • price details

     

• Participation with investment goods
  • All exhibitors who offer large exhibits such as
    • Stable and riding hall construction, riding floors,
    • horse trailers, stable and work machines,
    • training equipment and facilities
  • Placement linked to the hall for investment goods

  • price details

     

• Participation in the lifestyle area
  • Decoration and homeliving
  • jewellery and accessories
  • Fashion - (no equestrian fashion!)
  • Art
  • Placement linked to the lifestyle area
  • price details

Please note that the respective participation prices are tied to the assigned hall and are not available in other halls .

Register
 

• Terrace stand: one open side, three closed wall sides 
• Corner stand: two open sides, two closed wall sides
• End of block stand: three open sides, one closed wall side
• Block stand: all sides open, no walls

• Yes, the stand must be at least 3 metres deep and 3 metres wide. 9 sqm is the minimum size of a stand.
• The stand can only be built and rented with whole metres, half metres are not possible.

We expressly point out that neither stand construction nor partition walls will be provided by the trade fair. Every stand without exception must have walls in accordance with the shape of the stand.

Why do I need partition walls?

• So that the partially printed and/or differently structured rear walls of your neighbours are not visible (example with a row stand - three different rear walls could be visible on all three sides).
• So that your stand presents a consistent image
• So that you have hanging options at your stand

• So that visitors can recognise a separation between the stands and stand areas do not mix

   

When do I not need partition walls?

• If you have your own stand construction with walls (at least 2.5 metres high)
• You have booked a complete stand in a certain price category, e.g.
  • Equestrian tourism / Holiday on Horse
  • Start-Up
  • Lifestyle
  • Ranch Boulevard
  • Trainer Alley
  • Hand Made Area

• You can plan a storage area (locked room) at your stand
• You can book a storage area on the exhibition grounds in the OSC
• You store your goods in your van on the exhibition grounds (don't forget to book a parking ticket)

Depending on the booking situation and after consulting the project team, several stands can be booked. Please note, however, that each stand is charged separately and no discounts are possible.

When registering, you can enter your wishes for the hall and placement in the free text field. We will try to consider it in our placement proposals, but this is not always possible. Thank you for your understanding.

• An electricity connection is not included in the participation fee. Please note that only the energy flat rate (electricity consumption) for the general use of electricity on the exhibition grounds is charged in the initial invoice. This electricity consumption is to be paid by each exhibitor.
• Please book your electricity connection and, if needed, the water connection promptly in the OSC. If you require the connections at certain points on your stand, please draw them on your stand and upload the drawing as a PDF in the OSC under UPLOAD.
• A power connection is included if you have booked a stand package in a certain price category, e.g.
  • Equestrian tourism / Holiday on Horse
  • Start-Up
  • Lifestyle
  • Ranch Boulevard
  • Trainer Alley
  • Hand Made Area

There are guidelines that must be respected when constructing a stand. The primary concern is safety: 
 

General conditions of participation of Messe Friedrichshafen GmbH

Technical guidelines of Messe Friedrichshafen GmbH

House rules

The hall floor is a rough asphalt surface and may show colour defects. The use of a floor covering is recommended for all exhibition stands. A selection and colours of the floor covering can be booked in the OSC.

Once you have entered all the details for your stand booking in the OSC and submitted the order, you will receive an email to confirm your order:

Email 1/3

Thank you for your registration PLEASE NOTE! You must confirm your provided email address before your registration is submitted. Please confirm this using the link that you will now receive by email.  

If the email does not arrive, please contact osc@messe-fn.de.

Please also check your SPAM folder.

Email 2/3

Thank you for your interest as an exhibitor at AMERICANA 2027. To ensure that your email address has not been misused by third parties, we ask you to confirm your registration and click on the link below. The requested data entered will then be transferred to Messe Friedrichshafen GmbH 

***LINK***

Email 3/3

 As soon as your data has been received and processed, you will receive a confirmation of registraion from the project team.

When does it make sense to participate as a co-exhibitor?

Co-exhibitors are those who appear at the stand of a main exhibitor with their own personnel and products. This also includes group companies and subsidiaries of the main exhibitor. The admission of co-exhibitors is subject to approval and fees. The costs may be borne by the main exhibitor or the co-exhibitor himself.

• If the co-exhibitor's company is still growing
• If the co-exhibitor's company's product matches the main exhibitor perfectly
• If the co-exhibitor's company does not need its own stand construction

Who can become a co-exhibitor?

• All companies and artists who do not have their own stand at AMERICANA

What advantages does a co-exhibitor have?
 

• A co-exhibitor benefits from the fact that the main exhibitor already has a complete stand construction. The costs per co-exhibitor are therefore very low.

A co-exhibitor can only be registered via a main exhibitor, directly when the main exhibitor registers or at a later date after admission in the OSC (Online Service Center). The main exhibitor must provide the co-exhibitor's full company address and contact details. Registration is binding. 

Option 1:

Before you register as the main exhibitor, you already know that a co-exhibitor will be at your stand:

• Then register him directly when you register yourself

Option 2:

You have already registered as a main exhibitor and would like to add a co-exhibitor:

• In this case, log in to your registration-shop OSC and book your co-exhibitor under "Co-exhibitor"

With the admission of the main exhibitor and the co-exhibitor, only the main exhibitor is the contractual partner with Messe Friedrichshafen GmbH. The co-exhibitor receives its own OSC access and can place service orders in the OSC (Online Service Center) independently and at its own expense.

What are the costs for a co-exhibitor?
 

• Co-exhibitor fee 650,00 €
• Media flat rate 290,00 €

What cost benefits does a co-exhibitor have?
 

• A co-exhibitor benefits from the fact that the main exhibitor already takes care of the complete stand construction

Who bears the costs for the co-exhibitor?
 

• You can decide whether the main exhibitor bears the additional costs or the co-exhibitor bears the costs themselves

Yes, you can have several co-exhibitors at your stand. The conditions per co-exhibitor remain the same.

Your "Order Shop"

In the OSC - Online Service Center - you can book your media entries and technical orders for AMERICANA quickly and conveniently online. 
 

• The Online Service Center is the shop with which you can organise your stand, from carpet to electricity to the stand party.
• The data is retained in the OSC and you can start, complete or add to your orders at any time.
• Please only remember the order deadline, as repeat orders and orders placed on site can lead to considerable delays in set-up and additional costs due to late delivery surcharges.
   

As we need some time to prepare the visitors catalogue, we ask you to place your orders or make changes to the media entries = visitors catalogue and Internet entries online by July 15, 2027 at the latest.

Your personalized login credentials will be sent to you with the admission email once you have selected a stand location proposal and confirmed it in writing.

The login credentials will be sent to the person who originally completed the registration.

If the responsibilities for trade fair planning within your company have changed, please notify us in writing by providing the name, email address, and telephone number of the new contact person at americana@messe-fn.de.

The new contact person will then promptly receive their own personal login credentials.

• Open your OSC
• Log in with your access data
• Open the "Service bookings" tab
• In the upper horizontal menu bar under UPDLOAD / DOWNLOAD you will find your stand documents such as the stand sketch and the hall plan.
• You will see the passes and parking tickets you have ordered as soon as your stand invoice has been paid. The passes and parking tickets will only be uploaded to the OSC once the payment has been received.

You can request a new password - simply follow the link "Forgot your password?" on the login page. You will then receive a new password by email.

The following services are ordered directly from the OSC to external service providers:

• Technical installations (electricity, water)
• Furnishings, complete stands
• haulage
• Stand security, stand cleaning
   

All further processing is handled and invoiced directly by the respective service provider. The invoice for the booked stand service is also paid directly to the responsible service provider.

The OSC closes on the night of the first set-up day - after that, orders can only be placed at the project management office on site.

Please note that late fees will be charged approx. 4 weeks before the start of the fair.

An unexpected error occurred. A pink window with red text will appear on the OSC start page, when you try to log in.

This message appears in most cases if an OSC version is allready open in the backround, as the last login may closed with = X , and the programm was not closed correctly via logout. 

Please try the following:

• Delete email history
• clear cache in the browser settings
• always close your OSC account via logout and do not leave it open when you leave the PC. Then the account does not close properly and the error messabe mentioned is displayed again the next time you log in

The number of included codes for exhibitor passes is based on the following scale:
 

• Up to 10 m² = 2 exhibitor passes
• 11-20 m² = 3 exhibitor passes
• 21-30 m² = 4 exhibitor passes
• 31-40 m² = 5 exhibitor passes
• 41-50 m² = 6 exhibitor passes
• 51-60 m² = 7 exhibitor passes
• 61-70 m² = 8 exhibitor passes
• 71-80 m² = 9 exhibitor passes
• From 81 m² = 10 exhibitor passes

Your exhibitor codes will be available for you as soon as you have paid your completely stand rental invoice. If the invoice has not been paid in full before the start of the fair, you will only receive the exhibitor codes in the project team's office from the first set-up day after the invoice has been paid.

Information on co-exhibitor passes:

Co-exhibitors receive 2 free codes for exhibitor passes, regardless of the stand size of the main exhibitor.

 

Additional exhibitor passes are available for €34.00 each (including VAT) at the OSC.

Please see the invoice for the number of exhibitor passes (according to stand size). These can be downloaded from the OSC. If your invoice has not been paid in full 14 days before the start of AMERICANA, the exhibitor passes must be downloaded from the OSC on site, after the invoice has been settled in full in the project management office in the WEST foyer. Please note the resulting waiting times.

Yes, there are voucher codes:

• You can get voucher codes (unlimited) in the Online Service Center (OSC)
• The code must be redeemed in the official online ticket shop by the visitor.
• You will only be charged for tickets scanned at entry.

Your guest card codes will be made available for you to download in PDF format in the Online Service Centre (OSC).

• The stand booking does not include a parking space
• Please book your parking tickets for cars, vans, trailers and trucks in time (ideally directly after registration) in the OSC. Parking spaces on the exhibition grounds are limited

Cars

• You can purchase car parking ticket in the OSC on P-East or P-West or on the exhibition grounds

Vans / Trucks

• For vans and trucks a length specification is required when ordering at the OSC
• Trucks / vans that are not used for storage or are empty during the trade fair can park free of charge in a cordoned area arround hall B5 - special permit required - please contact the project team for this.

TIP: Remember to book your parking tickets early in the OSC. Parking spaces on the exhibition grounds are limited.

• Parking spaces for cars on the exhibition grounds are limited, each exhibitor can book a maximum of 2 car parking spaces on the exhibition grounds. Please order your parking permits immediately after admission, as long as enough places are available.
• If you order more than 2 car parking tickets, additional car parking tickets will automatically be booked on the P-West/P-East.

TIP: Remember to book your parking tickets early in the OSC. Parking spaces on the exhibition grounds are limited.

You can find your parking tickets in the download area of the OSC.

• Open your OSC
• Log in with your access data
• Open the "Service bookings" tab
• You will find your parking tickets in the top horizontal menu bar under UPDLOAD/DOWNLOAD

Please place the printed parking ticket in your vehicle when you enter the fair grounds. A digital parking ticket (PDF on your mobile phone) is not valid, since the parking ticket must be visible in your vehicle for the entire duration of the trade fair.

Your way to Friedrichshafen

entrance

Please note your stand number.

• Exhibitors with the letter A in the stand number for halls A2, A3, A4, A5 and the West outdoor area should enter the exhibition grounds via gate A. 
• Exhibitors with the letter B in the stand number for halls B1, B2, B3, B4 (indoor camping), please enter the exhibition grounds via gate B

Signs on site make it easier for you to find your way around. You do not need a parking or entry permit during construction. 

Important information for exhibitors in halls A3, A4 and A5 and Foyer West Entry into the hall is only possible via the side gates due to the riding rings. Please note this information when planning your arrival and setting up your stand.

Deposit regulations 

Friday-Monday: 

€ 200,00 truck, € 150,00 car/trailer - as a courtesy, this applies for the entire duration of the set-up time (7:00 a.m. - 6:00 p.m.).

Tuesday: 

€ 200,00 truck, € 150,00 car/trailer until a maximum of 6:00 p.m. The vehicles must then leave the premises without a parking permit.

Special regulations 

for the last construction day, Tuesday, September 2nd, 2025

• From 6:00 p.m. entry into the halls is no longer possible as cleaning of the halls begins. All vehicles must be removed from the halls by 6:00 p.m.
• On the last day of construction, longer waiting times and traffic delays around the entire exhibition center are to be expected.

The following services are included in the Media and Marketing Package:

Media

Marketing

• Customizable advertising banners
• Online logo placement
• Online banner advertising opportunities
• Social Media Kit for your event promotion

You can find all available marketing services here: Marketing Services Link

• Open the OSC
• Log in with your access data
• Select "Media entries"
• Add or complete your data
• To finalise your entries, you must select "Order media entries", only then will the entries be transmitted
• You can see from the smiley (sad, neutral, laughing) in the right-hand menu bar whether your entries are complete

The trade fair catalog is an important marketing tool and reference work for many visitors. The online catalog on our homepage is used intensively to prepare for the visit. Correct and complete data for all exhibitors is therefore particularly important.

We offer you the opportunity to check and adjust your catalog and Internet entry online and, if necessary, to book additional services for the basic entry.

Please check / correct your basic entry no later than 4 weeks before the start of the fair, after which no further changes are possible.

media entry example

Company name

Address

E-mail address

Telephone number

Homepage

Please pay attention to upper and lower case, spaces and special characters. Write out street names if possible.

Thank you very much

You can select 3 product groups in the index of  products that correspond to your product range. Further entries are subject to a charge.

In the showroom you can describe and advertise a specific product or your service.

You can enter media entries up to 5 weeks before the start of the fair at the latest. Please keep this deadline, later entries cannot be taken into account. After the deadline the entries will be transferred to the visitor catalog including printing and to the online directory for further processing. We will remind you punctual by email to make, add or adjust the entries.

Your company logo will be displayed online and in the visitor catalogue next to your exhibitor entry.

You are welcome to book a page for your advertising in our visitor catalogue. Print run 10,000 copies. The catalogue is printed in A6 format.

Please contact us directly at Daniela.Reitmeier@messe-fn.de. You will then immediately receive the type area so that you can create your advert in the correct format, as well as the costs for the advert.

Yes, with our press service ‘Exhibitors announce... ‘ we inform interested editorial offices compactly and up-to-date before and during the trade fair about your innovations, trends, dates, promotions, etc. If you are interested, please contact our press department:

here you can find the contact to our press service

ATTENTION - dubious service provider for catalogue entries

International Fairs Directory from Mexico City, Mexico is sending out letters that look as if you are booking a free entry on www.inter-fairs.com. The freeloader presents itself as independent, but uses the heading ‘Your entry: AMERICANA Friedrichshafen’ for the company data correction and charges € 1,212.00 per year with an order for 3 years. International Fairs Directory has retrieved your company data from public trade fair databases. We would like to warn you: Messe Friedrichshafen has no connection whatsoever with the company. We ask you neither to sign these forms nor to make any payment! Please destroy these letters immediately!

AUMA provides you with tips on misleading registration offers.

yes, you can find the email footer, which you can attach to your email signature, on the homepage unter Marketing Service

book advertising space

Yes, you can draw attention to your stand, your brand or your goods with a mascot or as a walking act during the trade fair.

Yes, you may distribute flyers, posters and other advertising material on / within your stand area. It is strictly forbidden to distribute flyers, hang up posters or distribute other advertising material outside the booked stand area without the permission of the project management. You have the option of booking advertising space. See under point 2.

In the event of non-compliance, you will be charged a flat-rate advertising fee and the disposal of the advertising material.

Sponsorship Opportunities

We have outlined a selection of our sponsorship opportunities below. We would also be pleased to create a customized sponsorship package tailored to your specific objectives.

Sponsoring

Whether you are interested in sponsoring a competition class or an exhibition-related service, please contact the appropriate representative directly:

Competitions / Arena A1

For sponsorship of competition prizes, naming rights for one or more classes, or sponsorship opportunities in the A1 VIP Area, please contact:

Ms. Sandra Quade 📧 sq@americana.eu

Exhibition

For advertising in the visitor catalogue, naming rights for riding arenas or forums, and other exhibition-related sponsorship opportunities, please contact:

Ms. Christina Uetz 📧 christina.uetz@messe-fn.de

We look forward to receiving your inquiry and discussing possible sponsorship opportunities with you.

Invoice and terms of payment:

After admission you will receive the invoice for the booked exhibition stand to the email address you provided during registration.

Email subject: Order XXX, your document AMERICANA 2027

Please check your spam folder regularly, as emails may arrive there even if the sender Messe Friedrichshafen GmbH is not known or was not known in advance.

All invoices are payable immediately and in full upon receipt.

The terms of payment on the invoices of Messe Friedrichshafen GmbH are decisive, please note the information on the bank details. Any outstanding invoices must be paid by the stand personnel during stand construction or during the trade fair, otherwise you will not be able to make full use of our services.

Thank you for your co-operation.

Please note that all invoices must be paid before the start of the trade fair! You will only find your exhibitor passes, and other documents in the download area of the OSC once the stand invoice has been paid.

Please check regularly and also before you arrive whether all invoices have been paid. Please check your spam folder regularly, as emails may arrive there even if the sender Messe Friedrichshafen GmbH is not known or was not known in advance.

• Orders for services such as technical installations (electricity, water), stand construction, complete stands, DB Schenker, etc. are sent directly from the OSC to the respective external service providers, who take care of all further processing.
• You receive the invoices from the respective service providers and pay them directly for the services booked.

Yes, there is! We simplify the payment process and adapt our payment methods to your needs. In addition to the usual bank transfer to one of our accounts, you can pay your bills using an online payment option. 

Please contact the project team by email and we will then send you a payment link.

Yes, you can enter an additional shipping address for receipts directly when registering in the OSC, at point 4. 
If you have already registered, simply send the project team an email.

To ensure that invoices are successfully received, all invoices issued by Messe Friedrichshafen are generally sent to two email addresses.

Both email addresses can be provided directly during the registration process:

1. Email address for confirmations and general correspondence with the contact person
Registration confirmations, notifications, and general communications will be sent to this email address.

2. Email address for invoices
Invoices and other billing-related documents will be sent to this email address.

If you do not use a separate email address for invoice delivery, the invoice will be sent twice to the same email address.

Thank you for your understanding.

In addition to the participation fee, the following services must be purchased:

• Waste disposal: €1.70/m² (up to max. 75 m²)
• AUMA contribution: €0.60/m² *
• Media fee € 290,00
• Energy fee (electricity fee) without power connection

Additional costs as required (can be booked via the OSC)

• Stand technology (power connection, water connection)
• Stand construction, cleaning service (walls, carpet, complete stands)
• Guest cards, other co-exhibitor passes
• Parking tickets (car, truck, trailer, caravan)

* What is the AUMA contribution? The German Exhibition and Trade Fair Committee (AUMA) charges you a fee of €0.60 per square meter of exhibition space for representing your interests. The AUMA contribution is paid 1:1 by the MFN to the AUMA.

The faire has a caravan site with a 3 kW power connection, WC and shower facilities. You can order your parking ticket for P-East 2 (P-Ost 2) at the OSC.

During AMERICANA, we also offer indoor camping either with your own tent or with a rental tent in Hall B5. Tickets herefore can be booked in the ticket shop from spring 2027.

The Lake Constance is a popular holiday destination at any time of year. Please book your accommodation in time.

Are you planning a performance in a riding ring (with horse) or on one of the stages (without horse)? You can apply here:

Requirements:

• Send us a video of your professional performance with topic and title by 01.04.2027 to americana@messe-fn.de
• This requirement applies to all interested participants, including participants who have already taken part in AMERICANA 2023
• Please make sure that the topic and title match the respective ring in which you are planning your presentation
• The demonstration time should serve to transfer knowledge on the respective topic
• The demonstration time is not advertising time for your sales product

Our rings and stages at AMERICANA

• Forum Foyer West - Health Forum Horse and Man
• Ring Hall A3 - Riding styles and breeds
• Ring Hall A4 - Horse Health
• Ring Hall A5 - Horsemanship and Working Equitation
• Stage B1 - Start-up and innovations as well as news from the equestrian world
• Creator Lounge - Hall B1

A time in the ring or on the stage is not possible without an exhibition stand. Register as an exhibitor or co-exhibitor with an already registered exhibitor.

• the demonstrations are free of charge
• For demonstrations with a horse, there is a charge for a box and a manure fee (per horse)
• The costs for this will be charged to you via your stand

• A pure demonstration spot is 20 minutes, plus 5 minutes are scheduled as changeover time between the demonstrations
• Longer times are not possible, as we want to offer all participants the same fair opportunities. Thank you for your understandings

Due to the large number of applications and the limited time slots, we are unfortunately unable to accept all applications. Thank you for your understanding

If your application video, topic and title fulfill the requirements and we can offer free time slots, we will send you the registration for your horse.

• The closing date for registration is 01.04.2027. We recommend early registration, ring times on all days of the fair are limited
• Please note that the ring times may be fully booked before the registration deadline. In this case, we will put you on the waiting list and contact you in the event of cancellations

Horse Registration

The registration of horses for AMERICANA is handled exclusively by AMERICANA GmbH.

Please note that you will receive a separate invoice for the booked horse stall(s) from AMERICANA GmbH.

Participants in the tournament book their horse stalls directly with their tournament entry through AMERICANA GmbH.

You can register as many horses as you need for the demonstration. The conditions and costs per horse remain the same.

A stall in the hall or in the stable tent - depending on availability - is charged per horse and for the entire duration of the show. Early departure is only possible in consultation with the AMERICANA Show Team. Prices will be announced in spring 2027

Each box has a size of 3 x 3 meters.

Please note: An early departure (before Sunday, 5:30 PM) is only permitted upon prior arrangement with the AMERICANA Show Team.

To ensure the smooth operation of the event and the safety of visitors, exhibitors, and participants, all horses, stalls, and exhibition areas must remain occupied and accessible until the official closing time, unless otherwise approved by the AMERICANA Show Team.

Since 2025, we have decided to exclusively use Thannwald Forest Bedding in all horse stalls located in the halls and stable tents. This offers numerous benefits for both riders and horses:

• Pleasant natural woodland scent
• Ammonia neutralization through microorganisms
• 100% ecological and sustainable
• pH-neutral
• Gentle on horses' hooves
• Durable and highly absorbent
• Loose yet firm footing
• Low-dust
• Suitable for horses with allergies
• Does not acidify the ground like straw

In addition, stable maintenance is significantly reduced:

• Up to 80% less stall work thanks to simple manure removal, making daily cleaning much easier and more comfortable
• Up to 80% less manure volume generated (don't forget to bring a fine-tine manure fork!)
• No daily top-up bedding required
• Should additional bedding be needed for particularly wet areas, extra bedding is available on site

Each 3 x 3 meter stall is supplied with 2.3 m³ of forest bedding as standard.

Sounds great, doesn't it? It's exactly what we need: sustainable, absorbent, and reusable. Cleaning stalls has never been easier!

Please note that only forest bedding is permitted in the stalls. Straw and wood shavings are neither provided nor allowed. If other bedding materials are used, a flat-rate charge for special waste disposal will apply, as the forest bedding can no longer be recycled and reused.

Thank you for your understanding. 🐴💙

Feeding

The provision of concentrates and any special feed for your horse is your responsibility. Please ensure that you bring sufficient feed for the entire duration of the event.

Alternatively, feed can be purchased directly from one of the feed suppliers in the exhibition halls once the event has opened.

If your horse requires soaked or steamed hay, please bring any necessary equipment, such as soaking containers or hay steamers. Please note that soaking containers and hay steamers will not be available on site.

Stall Cleaning and Cleanliness

The daily mucking out of stall(s) and keeping the stable aisle clean are the responsibility of the horse owners, riders, and grooms.

Together, we can help maintain a pleasant and horse-friendly stable environment for everyone.

Our tip: Don't forget to bring a fine-tine manure fork. 🐴😊

1. no smoking in the halls, stable tents and riding rings 
2. night rest from 00:00 to 03:00 (provisional times, will be adjusted finally)
3. cleanliness of the animal(s)
4. cleanliness of the stables
5. no independent dismantling of the boxes or partition awalls
6. consideration
7. limited number of own stable staff
8. washing of horses only in the marked areas
9. drinking troughs must be fixed
10. care in handling the animal
11. exercise and riding opportunities in the rings before and after fair opening hours
12. movement and riding opportunities in the show arena in Hall A1 only in consultation with the show management on site

Further information and regulations can be found in the documents you will receive when you register at the Show Office after your arrival at the exhibition center.

Thank you for following our stable rules. Violations will be reported and a fine will be imposed.

A responsible veterinarian is available around the clock. If required, please contact the AMERICANA Show-Office in the Zeppelin CAD Halle A1.

A responsible farrier is available every day. If required, please contact the AMERICANA Show-Office in the Zeppelin CAD Halle A1.

The veterinary office is on site on all days and checks compliance with the conditions. Any anomalies and irregularities will be reported directly to the project management and the AMERICANA Show-Office in the Zeppelin CAD Halle A1.

All-In Stall Package 2027

With our new All-In Stall Package, you and your horse can enjoy a worry-free experience at AMERICANA 2027:

• Accommodation in a stall within an exhibition hall (limited availability) or in a stable tent on the A-side
• Thannwald Forest Bedding included
• Unlimited hay supply throughout the entire event

Please note that concentrates and special feed are not included in the package. You are welcome to bring your own feed or purchase it directly from the feed supplier of your choice on-site starting from the first day of the exhibition, September 1, 2027.

This ensures that your horse is well cared for, allowing you to focus entirely on enjoying your participation at AMERICANA 2027. 🐴✨

The official set-up of AMERICANA 2027 begins on Friday, August 27, 2027.

Arrival

• Please enter the main entrance for exhibitors via Gate A and Gate B. The road signs on site will help you find your way.
• Please have your printed parking ticket ready (order in advance at the OSC)
• Without a parking ticket, a deposit is due upon entry

Set-up

• Friday, 27.08.2025 - Tuesday, 30.08.2027 from 07:00 am to 06:00 pm
• Wednesday, 31.08.2027 from 07:00 a.m. throughout the day

Deposit regulation

• During the set-up period, a deposit is payable when entering the site (without a parking ticket):
  • 150.00 € per car
  • 150.00 € per trailer
  • 200.00 € per truck / sprinter

Please note the set-up times so that the deposit can be refunded if you leave the site on time.

You have the option of registering an "early set-up" in the OSC. Costs are incurred for this service

Please send your deliveries to the following address:

Messe Friedrichshafen GmbH
AMERICANA
Your company name / Hall: ... Stand no. ...
Neue Messe 4 - Tor A
88046 Friedrichshafen
Friedrichshafen, Germany

Please remember that an employee of your company must accept the delivery personally at the stand. Messe Friedrichshafen has no storage facilities and cannot accept the delivery. If you are not present when the delivery arrives, please make arrangements in advance with our forwarding agent, Schenker, to store the parcels. You will be charged a fee for storage.

The Schenker office is located on the exhibition grounds:

DSV Fairs & Events GmbH
Neue Messe 3
88046 Friedrichshafen
Germany

Phone: +49 (0)7541 25100

No, early dismantling is not possible. Our visitors pay for a full day of the trade fair with a full program and full stands.

Dismantling is possible from 5:30 p.m. on Sunday evening as soon as all horses have left the halls, animal safety first!

During the set-up period, a deposit is payable - per day-  when entering the fair ground (without a parking ticket):

Monday to Wednesday
 

• 150.00 € per car
• 150.00 € per trailer
• 200.00 € per truck / sprinter

applies for the entire duration of the set-up times 7:00 a.m. to 6:00 p.m.

Thursday
 

• 150.00 € per car
• 150.00 € per trailer
• 200.00 € per truck / sprinter

It is no longer possible to enter the halls after 6:00 p.m., as the cleaning of the halls begins. All vehicles must be removed from the halls by 6:00 p.m. and all vehicles without a parking permit must leave the grounds.

IMPORTANT: Please note the set-up times so that the deposit can be refunded if you leave on time.

TIP: Remember to book your parking tickets early in the OSC, parking spaces on the exhibition grounds are limited.
 

Nein. Der Einsatz ist ausschließlich dem offiziellen Vertragspartner der Messe Friedrichshafen gestattet. Anfragen über das OSC oder direkt:

DSV Fairs & Events GmbH
Neue Messe 3 
88046 Friedrichshafen 
Deutschland
 

Telefon: +49 (0)7541 708 730

E-Mail: FAIRS.FRIEDRICHSHAFEN@DSV.COM

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There’s plenty of information available, and we do our best to keep you up to date through our regular information emails.

If you can’t find the answer you’re looking for in the FAQ, please don’t hesitate to contact us directly. We’ll be happy to assist you.

Your AMERICANA Team 🐴✨

Security and Stand Protection

Our security team patrols the exhibition grounds and halls throughout the entire event, including during nighttime hours. However, please understand that it is not possible to provide continuous surveillance of all areas at all times.

The exhibition organizer does not assume liability or a duty of care for exhibits, merchandise, or stand equipment. We therefore strongly recommend that you secure and cover your stand appropriately outside of opening hours.

For additional peace of mind, stand security services can be conveniently booked through the Online Service Center (OSC). This allows you to enjoy your participation in the exhibition with confidence and reassurance.

The project team's office is located in the West Foyer and is open at the following times.

 Your Team

Project office opening hours

Order

Discounted evening show tickets are available for exhibitors on all four evenings. You will receive an e-mail from the project team in good time with information on booking as soon as the seating plan and categories have been drawn up.

Invoice

The booking of discounted exhibitor tickets is only possible in connection with a stand at AMERICANA. The invoice for the evening show tickets will be settled via your stand. The invoice will be sent to you by email and must be paid in advance in order to receive the gala tickets at the project management office.

Important information: 

Dates

•  Wednesday to Saturday starting at 07:30 p.m. 

Children

• Children aged 6 and over can attend the evening show.

Dogs

• Dogs are not allowed at the evening show.

It is possible. Please contact the Show Manager of the AMERICANA GmbH for further informations.

WITHDRAWAL FROM THE STAND / STAND CANCELLATION FEES

If the exhibitor does not participate after admission has been granted, the exhibitor is obliged to pay a stand cancellation fee. Withdrawal from the application is possible free of charge until admission. After admission, withdrawal is subject to the following costs: 25% of the participation fee if the stand space can be rented out. 100 % of the participation fee if the stand cannot be re-rented.

LEGAL INFORMATION

Violation of the exhibition conditions: In the event of serious breaches of the exhibition conditions, Messe Friedrichshafen may close a stand immediately and clear it itself without the need to seek legal assistance. This applies in particular to advertising that is contrary to legal regulations, morality or the purpose of the exhibition, as well as advertising for ideological or political purposes.

Place of fulfillment: Friedrichshafen, place of jurisdiction:
Tettnang/Ravensburg
HRB no. 1179 Register court, Tettnang local court
The German version of the contract is legally binding

Please also read the conditions of participation 

Excerpt from the Terms and Conditions of Participation 2027 (Sections 21 and 22)

Reservations, Force Majeure, Cancellation and other changes

Unforeseeable circumstances, particularly force majeure events such as (e.g. natural disasters, war, terrorism, failure or major disruption of transport and/or communication systems, special risks arising from infectious diseases) which make it impossible or irresponsible to carry out the event as scheduled, entitle MFN to postpone, shorten and extend an event, to cancel its opening altogether and to close an event that has already begun temporarily, permanently, in individual parts or as a whole. More details: https://www.messe-friedrichshafen.com/organizer/exhibiting-guidelines

If the event is postponed for such reasons, MFN will announce a replacement date within one month of the postponement notice. The exhibitor may withdraw from the contract within 14 days of receiving notification of the replacement date.

If an event already in progress is shortened, extended, temporarily interrupted, or permanently closed due to such circumstances, all contractual participation fees and other exhibitor costs remain payable in full.

Legal Notices

Oral agreements extending beyond the scope of this contract are valid only if confirmed in writing. 

Violations of Exhibition Regulations: In the event of serious violations of the exhibition conditions, MFN may immediately close a stand and arrange for its clearance without court intervention. This applies particularly to advertising that violates legal provisions, public morality, or the purpose of the exhibition, as well as advertising for ideological or political purposes.

Place of performance: Friedrichshafen

Place of jurisdiction: Tettnang / Ravensburg

Commercial Register No.: HRB 1179, Tettnang District Court

The German version of the contract shall be legally binding.

There is one in the Foyer West, between hall A1 and hall A2.

You can book a meeting room during the trade fair for a team meeting or training session. Please contact us.

The team

Stand parties after the end of the fair must always be approved by the project management. Messe Friedrichshafen reserves the right to charge a fee for any additional security and cleaning required.

Are you planning a stand party or do you need additional catering in a meeting room? Contact our official contract partner Klink-Eberhard Event-Gastronomie for catering and drinks orders.

Phone: +49 7545 936777
Email: info@klink-eberhard.de   

Yes there are 6 e-charging stations, in the near of hall B1.

Dogs are allowed and welcome. You may bring your dogs to the trade fair. Please note the following:

• Dogs must be vaccinated against rabies
• Dogs must be kept on a lead at all times
• Please remove your dog's business from our exhibition grounds, including the exhibition lake

There is one exception:

• Dogs are not allowed in the evening show

Thank you for your understanding.

IMPORTANT

Please remember to register music performances at your stand that are subject to GEMA fees in good time.

• It is the exhibitor's responsibility to ensure that the appropriate registration is made in good time and in full for music performances subject to GEMA fees during the event and that fees are paid.

GEMA-free music applications must also be registered 

• Some exhibitors are wondering why they received a subsequent GEMA calculation even though they only used a product or image video with GEMA-free music on their trade fair stand.
• And that's exactly the big mistake: just because GEMA-free music is used doesn't mean that you don't have to register with GEMA in advance.  If the music is actually GEMA-free, then GEMA will cancel the invoice.

All details and the corresponding registration process can be found here: 
GEMA for Trade Fairs (Royalty rates, information, questionnaire) 

Smoking is prohibited in all halls and stable tents.

Exhibitors are responsible for the proper and environmentally friendly disposal of waste generated during the construction, running time and dismantling of their stands.

You may place up to 80 liters (equivalent to a standard commercial waste bag) of sorted waste (paper, plastics, residual waste) in the hall aisle next to your stand every evening where it can be clearly seen by the cleaning company commissioned by Messe Friedrichshafen (included in the participation fee). For quantities in addition to this during set-up, the trade fair and dismantling, the disposal of sorted waste must be requested from the OSC.

If you have any questions, please contact Mr. Markus Schupp, Technical Department, by telephone (+49 (0)7541 708-711).

• WLAN is available everywhere on the exhibition grounds and is free of charge
• Due to higher WLAN usage during the fair, there may be interference fields, we recommend booking your own WLAN router in the OSC for WLAN devices at your stand that are used for payment methods, so that your connection always remains constant

WARNING of unofficial exhibitor directories and other unofficial service providers!

We would like to point out that Messe Friedrichshafen GmbH has no connection whatsoever with providers such as Expo Guide, Fair Guide, EVENT FAIR etc. who offer unofficial exhibitor directories by email, telephone or post. Please do not respond to these FAKE emails and contact us if in doubt.

International Fairs Directory from Mexico City, Mexico sends out letters that look like you are booking a free entry on www.inter-fairs.com. The freeloader presents itself as independent, but uses the heading “Your entry: AMERICANA Friedrichshafen” for the company data correction and charges € 1,212.00 per year with an order for 3 years. International Fairs Directory has retrieved your company data from public trade fair databases. We would like to warn you: Messe Friedrichshafen has no connection whatsoever with the company. We ask you neither to sign these forms nor to make any payment! Please destroy these letters immediately!

AUMA provides you with tips on misleading registration offers: www.auma.de/en/exhibit/legal-matters/unofficial-exhibitor-directories/

We also warn against other service providers such as Exhibition House Management and Exhibitors Services, which offer hotel reservations.