Simon Kastori
Stars and Stripes GmbH
“We were absolutely overwhelmed by the number of visitors at our stand, and our Yellowstone collection really took off. At AMERICANA, we were simply in the right place at the right time.”
Timo Reichhart
Nice Horse Fashion
“We’re incredibly happy. There was a huge amount of traffic, and we sold a lot.”
Sven Weiler
Westernwelt
“It was an excellent event, and we achieved strong sales results. We would like to thank the organizers for ensuring that exhibitors had enough time before and after opening hours to replenish their stock.”
Pascal Halbroth
Sales GeigerCars.de GmbH US Automobile
“There was strong interest in our vehicles at AMERICANA, and we had many valuable conversations with visitors. Especially during the weekdays, we encountered a highly qualified trade audience for whom we had exactly the right offers. We are now looking forward to the post-show business and can easily imagine exhibiting again at the next edition.”
Constanze Röhm
TWI Tierwissenschaftliches Institut
“The Health Forum went really well, and we had a lot of interested listeners. Thanks for the excellent organization. I’d be happy to return!”
Alex Mundorff
Managing Director, Alex Mundorff Westernriding & Country Lifestyle
“We remain very satisfied with the move to Friedrichshafen. The staff on site are always friendly, and the exhibition halls are bright and welcoming. We are particularly pleased that this year we were once again able to achieve an increase in sales compared to 2023.”
Beate Sulzberger
Co-Managing Director, Sulzberger Stalltechnik GmbH
“We enjoyed a strong level of visitor traffic at our stand and are generally delighted with the Friedrichshafen location. The support and organization provided to exhibitors are always friendly and professional, which is truly something special here. At AMERICANA, as well as at other trade fairs, our primary goals are customer retention and establishing initial contact with prospective customers. Once again, this edition allowed us to effectively showcase our quality products and latest innovations to exactly the right target audience.”
Samuel Pfrommer
Sulzberger Stalltechnik GmbH
“The response was outstanding. It was a very successful event for Sulzberger. Especially during the first two days, we welcomed numerous visitors who came to us with specific projects and ideas, giving them the opportunity to gather detailed information and advice at their own pace.”
Peter Igel
Center Manager Weissensberg, Riess GmbH
“Our trailer and towing training concept was very well received by visitors at AMERICANA. Even though our stand was located further back in the hall, we consistently welcomed visitors who came to seek advice about our vehicles. We were even able to arrange several test drives for the period after the show.
Overall, we were very positively surprised by the international character of the event. It gave us the opportunity to present our new models directly to a large and diverse audience.
We would be delighted to participate again at the next edition.”
Overall, we were very positively surprised by the international character of the event. It gave us the opportunity to present our new models directly to a large and diverse audience.
We would be delighted to participate again at the next edition.”
Gunther Grill
Field Sales Representative, Agrobs GmbH
“We offer regionally produced horse feed, including our popular stomach-friendly muesli, which sold extremely well at AMERICANA. We rarely experience an audience like this: among the international visitors, the question was not whether they would buy from us, but how much they could carry. It was wonderful to see entire families from Italy, France, and Austria browsing our stand and those of other exhibitors. We exhibit at various trade fairs across Germany and Austria, but the exhibition grounds in Friedrichshafen are among the most beautiful in the German-speaking region. In addition to the excellent organization and support, we were particularly impressed by the new hall layout and visitor flow concept this year. The halls were very busy, yet felt more spacious and comfortable than at the previous event.”
Joachim Bochmann
Managing Director, Americana GmbH
“For us, AMERICANA is always a benchmark, a source of inspiration, and a driving force for our great sport and the entire Western riding industry. Over the past two years, we have listened carefully, engaged in many conversations, and learned a great deal. With this edition of AMERICANA, we have seen that we are continuing on the right path. We are truly delighted about this, and it gives us tremendous motivation and energy for 2027.”
Sandra Quade
Managing Director, Americana GmbH
“We are delighted by the overwhelming response and the many positive comments we have received. Months of intensive preparation lie behind us, requiring dedication, commitment, and the ability to overcome significant challenges, but also bringing great anticipation. We are incredibly proud that, together with so many dedicated partners and supporters, we were able to deliver such a successful AMERICANA.”“
Roland Bosch
Show Director, AMERICANA 2025
“From the very first day of the show, we could sense that this edition was going to be record-breaking. International trade visitors flocked to the exhibition grounds in large numbers, filling the grandstands for demonstrations and shows, arriving eager to shop, and celebrating late into the night at the Yellowstone Saloon. We owe this outstanding result to a remarkable collective effort. We are already looking forward to incorporating the valuable feedback and ideas from this year to further develop and enhance the next edition.”
Klaus Wellmann
Chief Executive Officer, Messe Friedrichshafen
“AMERICANA 2025 was an event of superlatives: never before had so many people come together to celebrate Western riding and this unique lifestyle. Attendance at the four evening shows exceeded all expectations, and the new music formats were nearly sold out at their very first edition. With the most successful AMERICANA in the event’s history, Friedrichshafen has firmly established itself as Europe’s epicenter of the Western way of life.”
