Why should you exhibit at AMERICANA?

The Friedrichshafen Exhibition Centre benefits from its unique location at the heart of the economically strong four-country region comprising Germany, Austria, Switzerland, and Liechtenstein. Its central position on Lake Constance makes it a key meeting point for exhibitors, trade visitors, and consumers from an international catchment area characterized by strong purchasing power and a deep affinity for equestrian sports and horses.

It brings together top-level competition, a professional exhibition, and a unique event experience in one location. Visitors, exhibitors, and equestrian enthusiasts from around the world come together to discover renowned brands, innovative products, prestigious competitions, and a diverse supporting programme. As the leading platform for the industry, the AMERICANA sets benchmarks for western riding in Europe and creates valuable networking opportunities for riders, breeders, trainers, businesses, and fans alike.

The AMERICANA brings together the many facets of western riding in one place. From competition and training disciplines to equine health, horsemanship, breeding, and the latest industry trends and innovations, visitors can explore a comprehensive range of information, inspiration, and experiences. Whether at the Health Forum, in the riding arenas, or throughout the trade exhibition, the AMERICANA showcases the entire world of western and recreational riding, offering valuable insights and inspiration for beginners, leisure riders, and professionals alike.
 

What makes the AMERICANA so unique? Discover the voices of our exhibitors and riders as they share their experiences of successful, high-revenue show days, valuable business contacts, outstanding sporting highlights, and the exceptional atmosphere that makes the event truly special. review.

From Wednesday to Saturday, the Zeppelin CAT Hall A1 transforms each evening into the grand stage of the AMERICANA. Visitors can look forward to a unique combination of world-class western riding and captivating entertainment.

On Wednesday and Thursday, a diverse and spectacular show programme creates unforgettable moments. Breathtaking riding demonstrations, extraordinary performances, and emotional productions combine to create a unique atmosphere where thrilling equestrian action meets first-class entertainment. These evening shows offer the perfect opportunity to experience the fascination of western riding in all its facets and have become one of the AMERICANA’s most popular attractions.

On Friday and Saturday, the spotlight turns to the Reining and Cutting Finals, where the sport’s best horse-and-rider combinations compete for prestigious titles and top rankings.

Whether you are a devoted western riding enthusiast or attending the event for the first time, the evening shows promise outstanding athletic performances, goosebump-inducing moments, and a varied programme that captivates audiences of all ages. As a result, the evenings in Zeppelin CAT Hall A1 are among the highlights of the entire exhibition and event experience.

The AMERICANA attracts riders and visitors of all ages, from young horse enthusiasts to lifelong western riding fans. From professional competitors and tournament riders to amateur and recreational riders, families, breeders, trainers, and enthusiasts of the western and country lifestyle, the event brings together people with a wide range of interests and backgrounds.

This diversity makes the AMERICANA a truly cross-generational meeting place for the western riding community, where visitors of every age can find inspiration, exchange ideas, build valuable connections, and experience the fascination of western riding up close.

The AMERICANA is not only synonymous with world-class western riding competition, but also with an authentic western experience and a truly unique atmosphere. Whether in the saloon, throughout the spacious outdoor exhibition area, in front of the stage featuring live music and line dancing, or within the exhibition halls, the spirit of the American West can be felt everywhere. Visitors can immerse themselves in the world of the western lifestyle, meet like-minded enthusiasts, and enjoy the distinctive blend of sport, entertainment, tradition, and hospitality.

To create an even more immersive event experience, the exhibition halls and event areas are named after well-known American states. This thematic concept reinforces the character of the event and allows visitors to dive deeper into the fascinating world of the American West. Together with atmospheric décor, attractive exhibitor displays, culinary highlights, and a varied supporting programme, it creates a distinctive ambience that elevates the AMERICANA far beyond a traditional trade fair, transforming it into a multi-sensory experience.

From morning until late into the evening, the AMERICANA offers countless opportunities to experience western culture up close. The combination of international top-level competition, a high-quality trade exhibition, live entertainment, and authentic western flair makes the event a unique gathering place for riders, horse enthusiasts, families, and fans of the western lifestyle. The result is an atmosphere that captivates visitors from across Europe and makes the AMERICANA an unforgettable experience.

With around 50 disciplines (classes) across four categories, Ranch Riding, Cutting, Cow Horse, and Reining, the AMERICANA serves as a unique showcase of western riding. These competitions reflect the full diversity of the sport, highlighting both elite athletic performance and the many different facets of western riding.

From precision and horsemanship to cattle work and ranch skills, the wide range of classes offers visitors a comprehensive insight into the traditions, techniques, and competitive spirit of western equestrian sports. The AMERICANA provides an impressive platform where top international riders and horses compete at the highest level while showcasing the sport’s versatility and appeal to a broad audience.

The Messe Friedrichshafen provides the ideal setting for a successful and enjoyable exhibition experience. The modern venue features high-quality, light-filled exhibition halls, spacious glass façades, and state-of-the-art infrastructure, offering outstanding comfort for both exhibitors and visitors. Thanks to the compact layout of the grounds, participants benefit from short walking distances between halls, event areas, and catering facilities, making it easy and time-efficient to access every part of the programme.

A particular advantage for exhibitors and visitors travelling by motorhome or caravan is the P-Ost 2 caravan site, located directly adjacent to the exhibition grounds. From here, guests can enjoy impressive views of the historic Zeppelin Hangar with its take-off and landing area, as well as the stunning panorama of the Swiss Alps. Its close proximity to the venue ensures convenient access while also providing a relaxed and comfortable atmosphere throughout the event.

The combination of modern architecture, excellent infrastructure, short distances, and the unique location on Lake Constance makes Messe Friedrichshafen one of Europe’s most attractive exhibition venues. Together with its exceptional ambience and spectacular surroundings, it provides the perfect setting for the AMERICANA and contributes significantly to the unique experience enjoyed by exhibitors, participants, and visitors alike.
 

Personal support from the very beginning. Our professional and experienced team will guide you reliably through every stage of your participation in the exhibition. Even before the event, we are available to assist you with expert advice on registration, stand planning, services, and all organisational aspects of your participation. This ensures you receive the support and guidance you need to prepare for a successful and efficient exhibition presence. We also invite you to explore our comprehensive Exhibitor FAQ, where you will find answers to many frequently asked questions.

Throughout the event, our team remains at your side to ensure everything runs smoothly. Whether you have last-minute requests, organisational questions, or specific individual requirements, we are committed to providing fast, practical, and solution-oriented support backed by many years of exhibition experience. Our personal on-site assistance creates the best possible conditions for a successful event, allowing you to focus entirely on your customers, business partners, and making the most of your participation at the AMERICANA.