Why should you exhibit at AMERICANA?

TThe trade fair, event and competition sections merge into a perfect event for all aspects of Western equestrian sport. Over five days, attendees can enjoy great sport across a variety of disciplines, countless exhibitors from different sectors, and a wealth of information about horses at Europe’s largest trade fair for Western riding.

Facts about AMERICANA

288
exhibitors from 13 countries
400
horses on the fair ground
47.2000
visitors
600
cows on the fair ground
1000
Starts in the competitions
484
shows & events

10 good reasons for your participation: 

With its location, Messe Friedrichshafen is the central meeting point for exhibitors and visitors from Germany, Austria, Switzerland and Liechtenstein.

AMERICANA is Europe's largest western equestrian trade fair with international appeal.

From competitions to horse health and horsemanship - whether in the health forum or in the riding rings, AMERICANA covers all topics relating to western riding and leisure riding.

Read more about the feedback from exhibitors and riders in our review.

From Wednesday to Saturday, evening shows will take place in the Zeppelin CAT Hall A1. The final rides in the various disciplines are framed by a breathtaking and exciting show program.

From professional riders to amateur riders and fans of the Western lifestyle - the AMERICANA audience covers different age groups, riding experience and interests.

AMERICANA provides a unique atmosphere in the saloon, on the stage with live music and line dance in the outdoor area and in the halls.

Amateurs and the famous riders of the Western riding scene compete in around 50 disciplines.

Messe Friedrichshafen impresses with high-quality halls including large glass facades, short distances and a caravan site directly at the exhibition grounds with a view of the Swiss Alps.

Our professional and experienced team will look after you in advance and on site.

We will be happy to advise you on your participation possibilities for AMERICANA 2025

Jana-Marie Schmid
Show Director
Daniela Reitmeier
Project Manager Exhibitor
Valentina Agrello
Project Manager Exhibitor