Europe's largest western riding fair
AMERICANA
Application for exhibitors
Get to know the participation options
Application for the competitions
Here you'll find all the important information

Discover, enjoy, cheer and celebrate!

At AMERICANA, everything revolves around western riding for five days. Exhibitors from all over the world present their products and services in eight exhibition halls. From clothing and accessories to stable construction - whatever you are looking for as a Western rider or fan of the Western lifestyle, you will find it at AMERICANA! Show riders and visitors will get their money's worth at the competitions in around 50 classes. And even after the trade fair closes, the unique western atmosphere of AMERICANA invites you to linger: for example, at the fascinating and exciting show programme in the evening or during a visit to the saloon.
Start of AMERICANA 2025
00
Days
00
Hours
00
Minutes
00
Seconds

Our Highlights

The Bluebird Café Lake Constance

New this year is the Bluebird Café Lake Constance, which opens on Friday and Saturday evenings. Similar to its counterpart in Nashville, it offers a special stage for live country acts. Music enthusiasts can take a seat there after the trade fair closes with an extra ticket, listen to the songs and enjoy the unique atmosphere!

The Evening Shows

Be inspired by western riding at the highest level, fascinating show programmes and lots of emotion!

Media- & Creator Lounge 

Meet the stars and celebrities of the equestrian scene every day at a meet & greet or autograph session!

The Competitions

The daily tournaments offer plenty of action and lots of prize money in various disciplines – with a total prize pool of €250,000. But even in the non-pro category, the winners can look forward to attractive prize money.

All about Equine Health

In addition to the established health forum in the West Foyer, an accompanying health congress will be held for the first time. This will create a comprehensive programme that offers exciting sporting highlights as well as in-depth knowledge.

You can find even more highlights here.

.
competition participation
Register here for the various competitions

Curious to find more?

variety of topics
From the health forum to demonstrations in the riding rings, trailer training and an authentic Western atmosphere with live music.
Wide range of exhibitors
Renowned breeding associations and clubs, ranches, start-ups, travel providers, equestrian equipment, western lifestyle and much more.
Competitions & Shows
Over 50 competition disciplines during the day, exciting finals in the evening shows – accompanied by a thrilling show programme.

AMERICANA Sponsors

Travel/Accommodation
Things to do in the Lake Constance region

News

Latest news about the show

Sport Trade fair Visitors
07/16/2025 | Americana 2025 delivers an immersive Wild West experience for all the senses
Sport Trade fair
07/12/2025 | Inscription is online!
Sport Trade fair
01/08/2025 | New at AMERICANA 2025: ERCHA Cow Horse Derby

AMERICANA Partners