Discover, enjoy, cheer and celebrate!

At AMERICANA, everything revolves around western riding for five days. Exhibitors from all over the world present their products and services in eight exhibition halls. From clothing and accessories to stable construction - whatever you are looking for as a Western rider or fan of the Western lifestyle, you will find it at AMERICANA! Show riders and visitors will get their money's worth at the competitions in around 50 classes. And even after the trade fair closes, the unique western atmosphere of AMERICANA invites you to linger: for example, at the fascinating and exciting show programme in the evening or during a visit to the saloon.

Our Highlights

The Evening Shows

Be inspired by western riding at the highest level, fascinating show programmes and lots of emotion!

Media- & Creator Lounge

Meet the stars and celebrities of the equestrian scene every day at a meet & greet or autograph session!

The Competitions

The daily tournaments offer plenty of action and lots of prize money in various disciplines – with a total prize pool of €250,000. But even in the non-pro category, the winners can look forward to attractive prize money.

All about Equine Health

In addition to the established health forum in the Foyer West, the topic of equine health will also be showcased in a riding ring. This creates a comprehensive programme that combines exciting sporting highlights with expert knowledge on health and wellbeing.

You can find even more highlights here.