Sponsorship & Advertising Opportunities

Become a sponsor at Europe's largest western equestrian trade show and discover our wide range of advertising opportunities!
Sponsorship & Advertising Opportunities
Take advantage of the wide range of opportunities AMERICANA has to offer
As unique as your brand.

Put together your own customized package tailored to your specific needs. Whether it’s online advertising banners, eye-catching logo placements, or large-scale advertising spaces on the grounds—here you’ll find a clear overview of all your options.
Want to achieve even greater visibility? Discover our attractive sponsorship opportunities and secure an even stronger presence at AMERICANA. We’d be happy to provide you with personalized advice to develop the optimal solution for your brand.

Advertising Opportunities - On-Site

Logo as a hanging display above the boothTo increase visibility in the halls, your logo will be printed on a sign and suspended directly above your booth.

Whether it's Cow Horse, Cutting, or Ranch Trail, the class of your choice will be named after you or your company.

Welcome signs (dimensions: 2,45 x 1,20 meters) featuring your logo will be placed in the visitor entrance areas at Foyer West and East.

Your logo will be displayed on the five LED displays before the evening shows, during commercial breaks, and in the livestream. This provides exposure to over 5,000 visitors per evening plus 70,500 online views.

Commercial on the five LED displays & in livestreamYour commercial (max. 30 seconds) and logo will be displayed on the five LED displays before the evening shows, during commercial breaks, and in the livestream. This provides exposure to over 5,000 visitors per evening plus 70,500 online views.

At all rings in the halls A3, A4, and A5, as well as the Health Forum in Foyer West, LED displays will be used for the program. Your logo will be visible to visitors on these displays.

At AMERICANA, the visitor guide —containing all information on the hall layouts and exhibitors—will be available at the entrances in the West and East Foyers. It will feature a full page with your advertisement, as well as your booth and hall numbers. The print run is 10,000 copies.

Dimensions: 1/1 full-page bleed 105 x 148 mm (+3 mm bleed) or full-page within the type area 95 x 138 mm

1/2 full-page bleed 105 x 148 mm (+3 mm bleed) or full-page within the type area 95 x 138 mm

Your logo will be displayed on the uniformly designed perimeter banners at one of the rings of your choice (in Hall A3, A4, or A5).

Your custom-designed perimeter banner will be displayed in the Show Arena in the Zeppelin CAT Hall A1

Book a logo placement on the online and evening show tickets for Wednesday, Thursday, Friday, and Saturday. Number of visitors per evening: over 5,000.

Your logo will appear on the AMERICANA visitor flyers. These will be distributed throughout the DACH region, sent to exhibitors, and included as inserts in mailings from various retailers. The print run totals 66,000 copies.

Your logo will appear on the AMERICANA shop posters. These will be distributed throughout the DACH region and sent to exhibitors, as well as to veterinary clinics, equestrian facilities, and retailers in the region. The print run totals 5,000 copies.

Advertising Opportunities - Online

On the website www.americana.de, we will publish your company’s banner on a page of your choice (homepage excluded). The required format for the web is 728x90 pixel, and for the mobile view: 300x250 pixel.

In an AMERICANA podcast episode, Sandra Quade will interview you about your products/service

Both your logo and advertisement will appear on the online and print event tickets. Visitor numbers in 2023: 47,200.

Book a logo placement on the online and evening show tickets for Wednesday, Thursday, Friday, and Saturday. Number of visitors per evening: over 5,000.

Sponsorship Opportunities

By sponsoring a riding ring in the halls A3, A4, or A5, the ring will be named after your company. This means your logo will not only brand the hall signage on-site but also appear in brochures, on the website, in the AMERICANA Guide, and in PR texts.

Your logo will be printed on VIP invitations, your advertisement and/or goodie bags will be distributed on the tables, and the VIP tribune will be named after you.

Displayed both online and in print at the trade fair. Exhibitors can post job offers and requests free of charge, which will then be displayed on the Job Wall in large format.

Your chosen vehicle will be prominently featured during the evening show, both during intermissions and during obstacle setup/removal in the Zeppelin CAT Hall A1 (a trailer hitch is required).

In Hall B3, a trailer training session with a driving instructor will be held for inexperienced trailer drivers. The branded trailer used for this session could be yours.

Are you interested in our sponsorship and advertising opportunities?
Feel free to contact us for more information:

Please find the booking form for sponsoring and avertisement possibilities here! 

*All prices are subject to 19% VAT.

If you have any questions about sponsoring or would like a customised offer, please contact:

Christina Uetz
Show Director