This is the AMERICANA
AMERICANA 2019 with new record attendance
For leisure and western riders it is clearly the no. 1 in Europe. 52,700 equestrian fans were registered at the AMERICANA 2019 - more than ever before! Besides the leading fair for leisure and western riders and a tournament of the absolute top class, the AMERICANA offers one thing above all: pure EMOTIONS!
Best deals* for AMERICANA exhibitors
For companies that are at home in the western / leisure riding segment, the AMERICANA is without alternative. And in 2019 things were going better than ever for the exhibitors: 81% of the 327 participating companies were "very satisfied" or "satisfied" with the business success of their participation, 6% were at least partially satisfied. The follow-up business is rated equally positively: 65% assume a "very good" or "good", another 31% assume a "satisfactory" follow-up business.
*Fair Control, Munich (AMERICANA 2019)
Visiting goal no. 1: Shopping**!
96% of visitors ride, 84% own one or more horses and they come primarily to shop. 93% of the nearly 53.000 visitors have shopped at the AMERICANA 2019, 11% have ordered something and another 5% have done so after the AMERICANA.
**Fair Control, Munich (AMERICANA 2019)