For Exhibitors

This is the AMERICANA

AMERICANA 2019 with new record attendance

For leisure and western riders it is clearly the no. 1 in Europe. 52,700 equestrian fans were registered at the AMERICANA 2019 - more than ever before! Besides the leading fair for leisure and western riders and a tournament of the absolute top class, the AMERICANA offers one thing above all: pure EMOTIONS!

Best deals* for AMERICANA exhibitors

For companies that are at home in the western / leisure riding segment, the AMERICANA is without alternative. And in 2019 things were going better than ever for the exhibitors: 81% of the 327 participating companies were "very satisfied" or "satisfied" with the business success of their participation, 6% were at least partially satisfied. The follow-up business is rated equally positively: 65% assume a "very good" or "good", another 31% assume a "satisfactory" follow-up business.
*Fair Control, Munich (AMERICANA 2019)

Visiting goal no. 1: Shopping**!

96% of visitors ride, 84% own one or more horses and they come primarily to shop. 93% of the nearly 53.000 visitors have shopped at the AMERICANA 2019, 11% have ordered something and another 5% have done so after the AMERICANA.
**Fair Control, Munich (AMERICANA 2019)

Hygiene concept - Status: September 2021

For Merchants & Exhibitors

All documents for your participation and a successful trade fair appearance

For Participants Forum & Associations

All information and documents you need for your AMERICANA appearance 

Exhibitor and Product Search

All information, programs and hall plans incl. exhibitor directory

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Travel & Accommodation
For Breeders & Ranches

All information and documents you need for your trade fair appearance 

Contact and Enquiry

Your direct line to the AMERICANA-team

Partners • Sponsors • Association
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Platin Sponsors 2021