back

For Exhibitors

This is the AMERICANA

AMERICANA 2019 with new record attendance

For leisure and western riders it is clearly the no. 1 in Europe. 52,700 equestrian fans were registered at the AMERICANA 2019 - more than ever before! Besides the leading fair for leisure and western riders and a tournament of the absolute top class, the AMERICANA offers one thing above all: pure EMOTIONS!

Best deals* for AMERICANA exhibitors

For companies that are at home in the western / leisure riding segment, the AMERICANA is without alternative. And in 2019 things were going better than ever for the exhibitors: 81% of the 327 participating companies were "very satisfied" or "satisfied" with the business success of their participation, 6% were at least partially satisfied. The follow-up business is rated equally positively: 65% assume a "very good" or "good", another 31% assume a "satisfactory" follow-up business.
*Fair Control, Munich (AMERICANA 2019)

Visiting goal no. 1: Shopping**!

96% of visitors ride, 84% own one or more horses and they come primarily to shop. 93% of the nearly 53.000 visitors have shopped at the AMERICANA 2019, 11% have ordered something and another 5% have done so after the AMERICANA.
**Fair Control, Munich (AMERICANA 2019)

Hygiene concept - Status: September 2021

For Merchants & Exhibitors

All documents for your participation and a successful trade fair appearance

more
For Participants Forum & Associations

All information and documents you need for your AMERICANA appearance 

more
Exhibitor and Product Search
more
AMERICANA Guide

All information, programs and hall plans incl. exhibitor directory

Mehr erfahren
Travel & Accommodation
more
For Breeders & Ranches

All information and documents you need for your trade fair appearance 

more
Contact and Enquiry

Your direct line to the AMERICANA-team

more
Partners • Sponsors • Association
Mehr erfahren

Platin Sponsors 2021