AMERICANA 2019 - Final report on the trade fair

Europe’s Premier Event for Western Riders present World Class Sport, the Leading Trade Fair of Westernriding and – as always – Fun and Entertainment for the whole Family

Expert Know How of Horse Management and Training / Highclass Sport in a Variety of Disciplines / Stallion Service Auction with eight Top Stallions - Four Evening Events / and two of them are already sold out! / Great Fun for Kids / Red Grizzly Saloon – The Touch of the Wild West

Augsburg – Only the fact that Hall 2 of Messe Augsburg 2019 was not available for AMERICANA in 2019 prevented Europe's top event for Western riders from becoming bigger again, as in previous years. This will be completely different from 2021 onwards, when the new Hall 2 will provide around 8,500m2 of additional space!

327 exhibitors from 14 countries are at Augsburg in 2019. The list of exhibitors includes leading companies like Gomeier, Old Sorrel Western Sports Apparel, Cowboy Headquarters, Saddle Shop Trading, Comancheros, Böckmann, Pferdeanhänger Fautras, Ifor Williams, Reitsport Kenner, Lope In, Pferdesporthaus Loesdau, 4hooves, Autohaus Brunnhuber, Autohaus Wernitz, Stars & Stripes, Trail Rider, Saddle Shop, Cayuse, Alex Mundorf, Rampelmann & Spliethoff, Hübner-Lee, Ebner Fahrzeug- und Anhängertechnik, Western Dreams, HMS 4 you, World of Western and many more.

Altogether, they present Europe’s leading offer for western and leisure riders; saddles and bridles, bits, boots, hats and jeans horse care and health products, innovative horse management, every-thing for barn and pasture, trips to the USA and of course – lots of horses!. The capital goods sector has continued to grow, ranging from trucks and trailers to stable technology and complete indoor arenas.

The 50,000 fand who are expected at Augsburg during these 5 days, should love it. By the way, many of them postpone their purchases until AMERICANA, which makes sense especially for larger investments: Where else are the comparison possibilities so good and the bargains so attractive?

Expert Know How of Horse Management and Training

In addition, AMERICANA is an information platform for Western riding and horse management that is second to none. In the show rings in Halls 1 and 3, in the AMERICANA-Forum as well as the health Forum in Hall 4, a wealth of expert knowledge is conveyed. Whether questions about feeding, starting horses or veterinary medicine - AMERICANA provides visitors with competent information and advice.

Highclass Sport in a Variety of Disciplines

With a total purse of € 160,000, AMERICANA 2019 is once again one of the highest endowed shows in Europe. In particular, the Reining Bronze Trophy and the cattle classes have earned this event an international reputation. Once again, the Bronze Trophy Open is endowed with € 40,000 added, the Intermediate Open with € 7,000 added. AMERICANA is also setting new standards when it comes to cutting. The European Championship Cutting Open attracts with a purse of € 12.000-added, the Non Pro with € 6.000-added. The AMERICANA is inseparably linked to this wonderful cattle discipline: Here the first ERCHA European Reined Cow Horse Futurity was held. Since then, the ERCHA Futurity has been an integral part of the program in Augsburg every two years. This year the Open Futurity is again well endowed with € 17.000-added. Another highlight for the Cow Horse fans is the Nations Cup (team and individual classification) with a total of € 9,000 added prize money.

Another focus of AMERICANA is on Trail and Ranch Riding. The European Championship Trail will offer € 5.000-added money again, as does the European Championship Ranch Riding Open. In Ranch Riding, there will also be a € 3,000-added Non Pro this year. For the first time, there will be a €1,500 Ranch Speed Trail.

Stallion Service Auction with eight Top Stallions

This year, the AMERICANA Stallion Service Auction offers very special delicacies: Eight American Quarter Horse stallions are on offer, all of which are not only of outstanding pedigree, but have proven themselves or are still proving their worth in the big sport - and whose total purse currently amounts to more than $ 853,000. The stallions, including an outstanding Cutting stallion, are presented individually on www.americana.de :


  • ARC Gunna Sparkya (NRHA Lte.$119,000)
  • Best Spook (NRHA Lte.$11.000+)
  • Dun It For Whizkey (NRHA Lte. $ 231.000+)
  • High Roller Whiz (NRHA Lte.$127.000+)
  • Mr Electric Spark (NRHA Lte.$102.700+)
  • Steppin On Sparks (NRHA Lte. $ 108.000+)
  • Woodys Time (NCHA LTE $ 10.000)
  • Yankee Gun (NRHA Lte.$145.500+)

Ambitious breeders can bid for a breeding of each of these stallions at AMERICANA 2019. The auction will take place on Saturday, September 7, 2019 at 5 p.m. in Hall 4. If you cannot be present at the auction, you can also place your bid at the Stallion Promotion stand up to two hours before the auction. Bids can also be submitted online until 6 p.m. on Friday, September 6. The bid form can be found at www.americana.de (under Stallion Promotion).

Four Evening Events – and two of them are already sold out!

The AMERICANA evening shows on Friday and Saturday are legendary - and once again completely sold out. And this time as early as never before. The final of the Open Reining Trophy will take place on Friday evening in front of almost 5,000 spectators, and just as many fans will experience the cat-tle classes on Saturday. Here the decisions of the World Cup Cutting Open and the ERCHA Open Cow Horse Futurity will be made.

Fortunately, tickets for two other high class evening events are still available: On Thursday evening, there will be the ERCHA Nations Team Cup with the best Reined Cow Horse teams of Europe. The motto for Wednesday evening is "Choose to be free". The fans of Kenzie Dysli should remember it. The young horse trainer, whose horses were stars in the 'Ostwind' films, will present her method to achieve perfect harmony between horse and rider.

Great Fun for Kids

The supporting program of AMERICANA 2019 is more varied than ever before. Young cowboys and Indians are in good hands in Kinderland in Hall 3. At Pullman City they can wash gold, make feather jewelry or prove their skills with a lasso. Moonlight Ranch 24 supplements the range with pony rides and tips on how to handle the little horses.

Red Grizzly Saloon – The Touch of the Wild West

An AMERICANA without the Red Grizzly Saloon? No way! says everyone who knows it. And if you don't know it, you should definitely come and have a look. Because right behind the swinging doors the Wild West begins. If you can't explain it, you have to experience it. The atmosphere is fantastic, the country bands first-class, the beer freshly tapped - what else could you want? By the way, the saloon was named after the three meter high (prepared!) grizzly bear behind the bar.