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Ten reasons

why you should not miss Europe’s premier western riding event

Finally, it’s AMERICANA time again: Europe’s premier western riding event is scheduled for September 8 to 12, 2021 at the Augsburg Trade Fair Center.

But what makes this event so unique that around 50,000 visitors come here every time? No other western horse show in Europe is like that. Of course, top sport is also offered here. Around EUR 160,000 in prize money is at stake at AMERICANA 2021, but it's the mix that makes it: AMERICANA is not just another top-class show, but also Europe's largest trade fair for western and leisure riders.

Here are ten good reasons why you should definitely not miss AMERICANA 2021.

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