Welcome to AMERICANA

There are many western shows, but the AMERICANA in Augsburg is unique. Exhibitors from all over the world present their products to visitors in the exhibition halls in Augsburg. Whatever you are looking for as a western rider or a fan of the western lifestyle - at the AMERICANA you will find it!

Fair, Show and Entertainment

But the AMERICANA offers more than just great shopping possibilities. There are classes in various disciplines of western riding during each fair day all around the clock. Here, the three most important rider shows in the European show calendar take place: AMERICANA NRHA Reining World CupAMERICANA NCHA Cutting World Cup and AMERICANA NRCHA Cow Horse World Cup. Even top stars from the USA get together at this event.

Unique Atmosphere

You have to experience the Western atmosphere throughout the fair ground, as well as the Red Grizzly Saloon with live Country Music, which is even well known in the USA.

Hygiene concept for the trade show - Status: May 2021

Buy tickets now!

Prices and More

All informations around tickets, halls and opening times

Guide: The Art of Westernriding
See more
Travel & Accommodation

All information about your arrival
Help an tips about your accommodation

Latest Report to AMERICANA 2021
10 good reasons

why a visit to the AMERICANA trade fair is worth your while!

See more

Platin Sponsors 2021

Exhibitors 2021 are among others