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Visitors

Welcome to AMERICANA

There are many western shows, but the AMERICANA in Augsburg is unique. Exhibitors from all over the world present their products to visitors in the exhibition halls in Augsburg. Whatever you are looking for as a western rider or a fan of the western lifestyle - at the AMERICANA you will find it!

Fair, Show and Entertainment

But the AMERICANA offers more than just great shopping possibilities. There are classes in various disciplines of western riding during each fair day all around the clock. Here, the three most important rider shows in the European show calendar take place: AMERICANA NRHA Reining World CupAMERICANA NCHA Cutting World Cup and AMERICANA NRCHA Cow Horse World Cup. Even top stars from the USA get together at this event.

Unique Atmosphere

But the Western atmosphere alone, which prevails on the entire fairgrounds, must be experienced...

Hygiene rules for trade show in Bavaria - Status: 9/2021

Prices and More

All informations around tickets, halls and opening times

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Program

At a glance: all programs and the evening shows, Stallionpromotion, Livescore and Livestream

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AMERICANA Guide

All information, programs and hall plans incl. exhibitor directory

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Travel & Accommodation

All information about your arrival
Help an tips about your accommodation

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Livestream - Livescore - Show news
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FAQs - Questions about registration, 3G and more?!
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Exhibitors Search 2021

Find here soon!

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10 good reasons

why a visit to the AMERICANA trade fair is worth your while!

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Guide: The Art of Westernriding
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AMERICANA Podcast
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Platin Sponsors 2021