Welcome to AMERICANA

There are many western shows, but the AMERICANA in Augsburg is unique. Exhibitors from all over the world present their products to visitors in the exhibition halls in Augsburg. Whatever you are looking for as a western rider or a fan of the western lifestyle - at the AMERICANA you will find it!

Fair, Show and Entertainment

But the AMERICANA offers more than just great shopping possibilities. There are classes in various disciplines of western riding during each fair day all around the clock. Here, the three most important rider shows in the European show calendar take place: AMERICANA NRHA Reining World CupAMERICANA NCHA Cutting World Cup and AMERICANA NRCHA Cow Horse World Cup. Even top stars from the USA get together at this event.

Unique Atmosphere

You have to experience the Western atmosphere throughout the fair ground, as well as the Red Grizzly Saloon with live Country Music, which is even well known in the USA.

Prices and More

All informations around tickets, halls and opening times


At a glance: all programs and the evening shows, Red Grizzly Saloon, Stallionpromotion, Livescore, Livestream and Draw and Result lists

Exhibitors Search from 2019

Find the right thing or just get an overview

Travel & Accommodation

All information about your arrival
Help an tips about your accommodation

Final Report AMERICANA 2019

SILVER Sponsor 2019

Sponsors 2019

Media partners 2019