Highlight for the new start: With AMERICANA, Europe's most popular trade fair for Western equestrian sports opens the program at Augsburg Trade Fair Center

Augsburg – afa in January 2020 was the last big trade show in Augsburg. Now the event program starts again after more than one and a half years with a real highlight: AMERICANA is not only one of the best known trade shows in Augsburg, it is also the most popular event for western and leisure riders in Europe! Since the recent announcement of the new infection control regulations by the Bavarian State Government, the AMERICANA evening shows can now take place as planned. The relief of organizers and visitors is accordingly great.

Europe’s No. 1 Trade Fair of Western Riding

Even if times are different than two years ago - the offer of AMERICANA leaves nothing to be desired. Around 250 exhibitors from ten countries, including top suppliers such as Gomeier, Mundorff, 4 Hooves, HMS4You, Stars & Stripes, Lope in,, Josera and others will be presenting new products for horses and riders in Halls 1, 3, 4, 5 and in the outdoor area on an area of around 43,000m2. The range includes riding equipment, outfits, horse care, feed, barn and facility technology, traction vehicles and much more.

Visit destination No. 1: Shopping!

Nowhere else in Europe will you an offer like the one at AMERICANA. The fans know that - and they come and buy. 93% of them made purchases at AMERICANA 2019*, 11% ordered and another 5% did so afterwards. And that's no miracle: 96% of visitors ride, 84% own one or more horses themselves.

Free Information from Top Trainers and Vets

Popular with AMERICANA fans are the show rings, where top trainers provide insights into their work. Topics include holistic training, with or without reins, or Natural Horsemanship. Parelli demonstrates how "horses really learn" and also presents "Parelli for Kids". Western horse breeds will be presented as well as sporting disciplines, training methods for beginners and professionals. In the health forum, visitors can find out about illnesses and their treatment, natural healing methods or physiotherapy and talk to the experts. The Extreme Trail in the outdoor area will be back again, where the horse will work in a course modeled on nature (All programs can be downloaded at

High Class Sport in a Variety of Disciplines

With over € 170,000 in prize money, AMERICANA 2021 is once again one of the most highly endowed shows in German show sport. Especially the Bronze Trophy Reining and the cattle classes have earned this event an international reputation. In 2021, the Bronze Trophy Open will again be endowed with € 40,000-added, the Intermediate Open with € 7,000-added, so that top horses and riders from all over the world are expected to compete here. AMERICANA will also set standards in cutting again. The European Championship Cutting Open offers a purse of € 12,000-added, the Non Pro € 6,000-added. AMERICANA is inseparably connected with the cattle disciplines: The first ERCHA European Reined Cow Horse Futurity was held here. Since then, the ERCHA Futurity has been an integral part of the program in Augsburg every two years. This year, the Open Futurity is once again best endowed with € 17,000-added. Another highlight for cow horse fans is the Nations Cup (team and individual classification) with a total of € 9,000-added prize money. Another focus of the AMERICANA is the discipline Ranch Riding.

Stallion Service Auction with 11 Top Stallions

This year's AMERICANA stallion sevice auction offers some very special treats: Eleven stallions are on offer, all of which are not only of outstanding pedigree, but above all have proven or are still proving themselves in the show pen - their combined Lifetime Earnings amount up to almost $ 800,000 now. The stallions, including two outstanding cutting stallions and two Top Cow Horse stallions, will be presented at

* AB Peppy Diamond (LTE exceed $ 100.000) * Best Spook (LTE exceed $11.000)
* Guns R For Shootin (LTE $ 114.000)
* Hip Cat (LTE exceed $ 40.000),
* OH Cay MC (LTE exceed 63.000)
* One Smooth Time (LTE exceed $ 12.000)
* Shine My Gun (LTE exceed $40.000)
* Shiners Voodoo (LTE exceed $ 80.000)
* What A Wave (LTE exceed $ 285.000)
* Yankee Gun (LTE exceed $156.000)
* Bet Hesa Five

Ambitious breeders can bid for a breeding of each of these stallions at AMERICANA 2021. The auction will take place on Saturday, September 11, 2021, starting at 5 p.m. in Hall 4. Written bids can also be submitted directly at the Stallion Promotion booth in Hall 4 at the Forum Ring up to two hours before the auction begins. The bid form can be found at (under Stallion Promotion). Up to and including Friday, September 10, 2021, interested parties can also submit their bid in writing by 6 p.m. by mail to .

Highlights – the four AMERICANA Evening Events

Whether Höveler Reining Night with the finals of the Open Reining Trophy on Friday or The Bonda Ranch Cutting & Cow Horse Night with the European Championship NCHA Open Finals - where, among other things, the decisions of the World Cup Cutting Open and the ERCHA Open Cow Horse Futurity are made - these legendary evening shows of AMERICANA present not only top sport but also spectacular show performances. No wonder that they have always been sold out . Fortunately, there are still tickets available for two other top-class evening events: Thus, at "ELIT STARS Stunts & Stars" on Wednesday ten outstanding cutting riders show spectacular "Bridleless Cutting": the work on cattle without headstalls. Afterwards, Kenzie Dysli, known from the Eastwind movies, will present "movie horses" and their training with Gerd Grzesczak's stunt team. On Thursday the Residenz Kubitzer Bodden ERCHA Nations Cup will show off the best teams and individual riders in Europe.

Great Fun for Young Visitors

AMERICANA offers young cowboys and Indians a wide variety of activities in Hall 3. At Pullman City and Moonlight Ranch, for example, they can wash gold, make feather jewelry, knot halters or prove their skill with a lasso.

Red Grizzly Biergarten

Special feature in 2021: In order to allow as many fans as possible enjoying the unique AMERICANA atmosphere under the open sky, there will be the AMERICANA Red Grizzly Beer Garden this year, with first-class country bands, lots of specialties from the grill, street food and freshly tapped beer.