More than 300 Exhibitors expected for Europe’s Premier Western Fair

29. Jul 2019

Riders: four Times as many Entries at Deadline

AMERICANA is a must - not only the 50,000 regular visitors agree on this, but also the exhibitors and riders. In 2019, the organiser AFAG is again expecting well over 300 participating exhibitors. Also, compared to 2017, four times as many riders registered by the closing date for entries!

More than 300 Exhibitors

Europe's largest trade fair for western and leisure riding will take place this year from 4 to 8 September - as always at the Augsburg Fairground. Nowhere else do Western riders find such a comprehensive range of products and services for sport and horse management in general. Whether saddles, bridles and bits, clothing for sport and leisure, or stable accessories, lodging and trailers - here the horse lover will find everything his heart desires. The large breeding and training stables also have their own stands. Here you will also find what you are looking for: a trainer, a new horse or a breeding for your mare. Of course, the big associations are also on site and often offer interesting conditions for new members.

Expert Know How of Horse Management and Training: The Forum

In addition, AMERICANA is an information platform for Western riding and horse management that is second to none. During the five days on which the event is open to visitors, a wealth of expert knowledge is conveyed. Whether questions about feeding, starting horses or veterinary medicine - the AMERICANA Forum provides visitors with competent information and advice. In 2019, in addition to
classic riding and horse articles, successful subject areas such as health, riding tourism and Horse & Dog will be further expanded. New topics such as innovative horse management or a children's program round off the product range.

Highclass Sport in a Variety of Disciplines

With a total purse of € 160,000, AMERICANA 2019 is once again one of the highest endowed shows in Europe. In particular, the Reining Bronze Trophy and the cattle classes have earned this event an international reputation. Once again, the Bronze Trophy Open is endowed with € 40,000 added, the Intermediate Open with € 7,000 added. AMERICANA is also setting new standards when it comes to cutting. The European Championship Cutting Open attracts with a purse of € 12.000-added, the Non Pro with € 6.000-added. The AMERICANA is inseparably linked to this wonderful cattle discipline: Here the first ERCHA European Reined Cow Horse Futurity was held. Since then, the ERCHA Futurity has been an integral part of the program in Augsburg every two years. This year the Open Futurity is
again well endowed with € 17.000-added. Another highlight for the Cow Horse fans is the Nations Cup (team and individual classification) with a total of € 9,000 added prize money.

Another focus of AMERICANA is on Trail and Ranch Riding. The European Championship Trail will offer € 5.000-added money again, as does the European Championship Ranch Riding Open. In Ranch Riding, there will also be a € 3,000-added Non Pro this year. For the first time, there will be a €1,500 Ranch Speed Trail.

Stallion Promotion with eight top stallions

The AMERICANA Stallion Promotion offers breedings to eight superb stallions this year including one fine cutting stallion. All these stallions are of finest bloodlines and have proven themselves in the show arena. Altogether, their Lifetime Earnings exceed $ 835,000. Please find details about these stallions on

  • ARC Gunna Sparkya (NRHA Lte.$119,000)
  • Best Spook (NRHA Lte.$11.000+)
  • Dun It For Whizkey (NRHA Lte. $ 231.000+)
  • High Roller Whiz (NRHA Lte.$127.000+)
  • Mr Electric Spark (NRHA Lte.$102.700+)
  • Steppin On Sparks (NRHA Lte. $ 108.000+)
  • Woodys Time (NCHA LTE $ 10.000)
  • Yankee Gun (NRHA Lte.$145.500+)

Ambitious breeder can bid for a breeding of each of these stallions at AMERICANA 2019. For High Roller Whiz, there are even two breedings available. The auction will take place on Saturday, 7 September 2019 at 5 p.m. in Hall 4. If you cannot be present at the auction, you can also place your bid at the Stallion Promotion stand up to two hours before the auction. Bids can also be submitted online until 6 p.m. on Friday 6 September. The bid form can be found at

Four Evening Events – Kenzie Dysli show on Wednesday Night

As always, the final of the Open Reining Trophy will be part of the Friday evening show, while the Saturday evening show will be all about cattle classes. Here the Champions of the World Cup Cutting Open and the ERCHA Open Cow Horse Futurity will be decided upon. In addition to these evening shows, visitors will be offered two other exciting evening events: On Thursday evening, the ERCHA Nations Team Cup will take place, where the best Reined Cow Horse teams in Europe will compete against each other. The fans of Kenzie Dysli, among others, should remember the midweek evening. The young horse trainer, whose horses appeared in the 'Ostwind' movies, will present her method to achieve perfect harmony between horse and rider.


Book your Tickets online

Tickets are available online on or calling 01806 - 999 0000. Tickets for the Friday and Saturday night shows are sold out. Please ask at the box office whether tickets have been returned.


  • For further information please contact

Winfried Forster
Press Officer of AFAG
for the AMERICANA communication

Phone: +49.821.58982-143
Fax:  +49.821.58982-389
write an e-mail

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  • Press release for equine media

Jörg Brückner
Tel: +49.160.7141136
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Ramona Billing
Tel: +49.160.7141136
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  • Note to Editors

If you need pictures for your articles on AMERICANA you will find plenty of them for free - here

  • Sporting Management/ Information on the sport program

Sandra Quade / Joachim Bochmann
Sporting Management
Ready-Steady-Show GmbH
AMERICANA Sport & Show Management

Phone: +49.176.32840224
Fax: +49.208.91193629
write an email