That’s the AMERICANA

With 51,000 excited visitors and 331 exhibitors, the AMERICANA is Europe’s No. 1 in western riding. It is the unique mixture of world-class sport, a top-class trade fair and the awesome atmosphere that makes the AMERICANA so attractive for all involved.

AMERICANA: Good business is usual here!                   

Exhibitors told of sensational business success in 2017: three of four exhibitors (72 per cent) said their sale had been “very good” or “good”, 20 per cent said they were content with their sale results – this was better than ever! They are likewise positive concerning the after-fair business: 55 per cent expect “very good” or “good”, 27 per cent “satisfactory” follow-up sales. Therefore, it is no surprise that 97 per cent of the exhibitors intend to sure or likely participate in the AMERICANA 2019.

AMERICANA-visitors: 90 per cent of them are riders!

90 per cent of the AMERICANA-visitors are active riders , 80 per cent own at least one horse and their demand is enormous. They need horse riding equipment and clothes, care products and horse feed, stable technology and western outfits – in short: everything they need for their great passion, western riding. Another interesting aspect: 98 per cent loved the event and 96 per cent plan to come back. 98 per cent recommend visiting AMERICANA.


All relevant data
about the AMERICANA 2019

Merchants & Exhibitors

All documents for your participation
and a successful trade fair appearance

Breeders & Ranches

All information and documents you need
for your trade fair appearance 

Travel & Accommodation

All information about your arrival
Help and tips about your accommodation

Advertising Material

Support your trade fair appearance
with meaningful advertising activities


Your direct line
to the AMERICANA-team